It's long past time to close some browser tabs. I've managed to collect a pile of links on the business of RPGs, whether sales numbers, potential printing services, or tips for running your tabletop game business. I've filled the ranks with a few older gems and categorized the whole mess.
Most of the posts are geared toward or about Tabletop RPG publishers, so if you're a freelancer like me you can definitely use those articles as market research.
Please pardon the wall of text - this thing took a while to compile. Enjoy, and feel free to share anything you've read that helps you in your RPG-based business.
(Warning, this post got long. Buckle up.)
On Product Sales
Moebius Adventures publishes their sales numbers fairly religiously, and also ties that together with their blog traffic for a comprehensive view inside a small RPG publishing business. The
January 2015 Report talks about the holiday slump and focuses on recovering momentum.
Martin Ralya at
Engine Publishing worked up the year-end sales numbers and found
they sold over 21,000 units between 2010 and 2014. Releasing one solid product per year over the past 5 years seems to be a solid business plan, but it also requires constant promotion. The industry awards don't hurt either.
Evil Hat Productions compiles and publishes their sales numbers quarterly in terms of units, not dollars. Here are their
numbers for Q4 2014.
Lumpley Games gave us a look at
10 years of RPG sales as of 2/28/13. The graphs, analysis of the customer's first purchase, and hard numbers are well worth a look.